Unintentional Disruptors: Leading a Post-Pandemic World

from the kitchen table of Michael Legut, PhD. To lead effectively, executives must understand change and the characteristics of disruptors. The notion of using disruptors to stimulate company growth is a topic that has gained some interest in the business community. There can be unintentional disruptors, such as Covid and AI, and intentional disruptors such as electric vehicles. In this blog, I will provide some thought-starter ideas based on the book Deliberate Disruption for Transformational Growth by Michael E. Raynor. In Michael’s book, the notion of deliberate disruption is an intentional effort within a business as oppose to unintentional disruption where the event is more unplanned. Key Takeaways When a company defines a “new frontier,” it isn’t doing anything disruptive, unless it provides some new “technology or set of processes” to set it apart from its competitors. Some disruptors are unintentional, such as Covid and AI, and...